Good thinking needs good company.
The kind that is genuinely in your corner, honest enough to be useful, and present enough to see what’s really going on.
Every leadership challenge, every team dynamic, every business decision that feels harder than it should has a human being at its centre. That is always where the work starts.
Not with a framework or a predetermined answer, but with genuine curiosity about what is actually going on and what the people involved need to work well. That takes honesty, it takes time, and it means building from what is actually there to get to where you need to be.
When it works, something shifts. You become more grounded in who you are, braver in what you say, clearer in how you work. Teams find their footing. Leaders make decisions that feel genuinely theirs. And that change sticks because it came from the inside out.
Here’s where it gets specific.
For the women building businesses on their own terms, and the organisations ready to invest in their people properly.
Wing Woman
For women building businesses from their own expertise, on their own terms.
Clearer thinking, braver decisions, and someone genuinely in your corner who knows this world well enough to make a real difference.
Organisations
Sustainable performance starts with the humans doing the work.
Development that connects to the day job, built around your people and what they actually need. That’s why it works.
Hi, I’m Donna and I think humans are pretty awesome
Thirty years in, watching someone pause, shift and step into themselves still lights me up. That’s why I think humans are awesome.
I’ve worked with thousands of people, across sectors, roles and all walks of life — and every single one has taught me something. People are endlessly fascinating and this work keeps me genuinely curious in a way I never take for granted.
I bring everything into this work. The qualifications, experience, and the lessons. The frameworks and the messy human moments. The certainty that comes with experience and the humility that comes with knowing there’s always more to learn.
If you want to know more about what’s shaped me and how I work, come and find me over here.
Hear from my clients
Jemma En Rose
Amy Wilkinson
Brady Hoines
Let’s start the conversation today
Client successes
Case Study
From busy and brilliant to building with intention
Laura’s built a coaching and training business on talent, energy, and doing brilliant work. Clients love her, work’s still coming, things are ticking along.
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What she wanted was to grow intentionally; less freelancer, more successful business owner. Wing Woman gave her someone alongside for the worries and the wobbles: the uncertainty, the inner critic, all the messy middle moments. And the result? Raising her prices, trademarking her own feedback model, a resident coaching slot in a lifestyle publication, and a radio interview. We also got her DISC certified along the way. Same talent. Completely different trajectory.
Case Study
Creating space for diverse entrepreneurs to grow
IDEA, Oxford University’s programme supporting greater diversity in entrepreneurship, brought together emerging founders with different backgrounds, experiences, and business ambitions.
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What began as volunteering on the pilot evolved into leading the monthly peer mentoring sessions for the following two years. Through facilitated action learning and collaborative problem-solving, participants were supported to think more clearly, build confidence in their next steps, and learn from one another’s experience and networks.
The result was more than business support, creating honest conversation, fresh perspective, and greater confidence in both their ideas and themselves.
Case Study
Working well with the human in front of you
Bristol City Council’s Employment, Skills and Learning teams were one of our very first clients. When they asked for neurodiversity coaching development, we brought together professional expertise, lived experience, and practical tools to help teams feel more confident supporting both clients and colleagues.
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Making Sense of Difference is a neuro-inclusive coaching and people management programme rooted in trauma-informed, human-centred practice. It explores neurodiversity directly while recognising that the ability to work well with difference is a skill that strengthens every conversation, relationship, and person you work with, not only those with a diagnosis.
Case Study
Building a coaching culture, not just a training programme
Bennetts wanted more than leadership development. They wanted people who could communicate more effectively, build stronger working relationships, and contribute to a culture of coaching, learning, and personal responsibility across the business.
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We designed an approach that blended practical skill development with deeper self-awareness in a way that was accessible, impactful, and immediately applicable. The results? Strengthened collaboration, increased confidence in difficult conversations, and a more connected, conscious way of working together across the whole business.
Stay in the conversation.
Once a month, I write about what I am seeing, thinking, and working through. Leadership, business, the human stuff that sits underneath both. Honest, considered, and worth ten minutes of your time (you can always unsubscribe if it’s not).
